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eCommerce Weekly Checklist: Internal Site Search

The Problem/Opportunity: When visiting content-heavy e-commerce sites, people want to find product/service information as quickly as possible. Typically, visitors don’t want to waste time clicking through menus. If they can’t find what they are lookingContinue Reading

Deciding to decide: How to end the agony of decision-making.

Running an online store involves constant decision-making and picking choices that may lead to irreversible consequences. There are so many factors to think of. However, you can’t afford to spend countless of hours thinking andContinue Reading

Your Email Campaign Subject Line: Effective or Too Salesy?

You’ve been working hard and spending much money on your email marketing campaign for months now, and your sales are still not improving. You are already frustrated. You ask yourself what could be the problem.Continue Reading

eCommerce Weekly Checklist: Mobile Trends and Opportunities

The Problem/Opportunity: Shopping through mobile web browsers is a growing trend, thanks to cutting-edge smart phone technology. Experts believe that within five years, mobile shopping will account for a significant percentage of ecommerce activity asContinue Reading

How to Entice Ecommerce Visitors to Buy

In ecommerce, traffic doesn’t mean anything until visitors actually make a purchase. Ecommerce sometimes confuses the concept of visitors versus customers. You don’t make money by merely driving visitors to your site. You only makeContinue Reading

eCommerce Weekly Checklist: Most Common Reasons Why Customers Call

The Problem/Opportunity With all the hubbub surrounding social media, mobile marketing and other new communication trends, retailers sometimes ignore the most useful communication tool a company can have – the telephone. You can send emails,Continue Reading

Making a Case for Drop Shipping to Grow Your Ecommerce Business.

Getting your products into your customers’ hands is the largest component of ecommerce. You have to have access to inventory, whether the inventory sits in your warehouse or at your vendors/suppliers. Fulfillment can be challengingContinue Reading

Top 10 Things to Focus on in Your Ecommerce Business

Are you spending more time pondering than executing your ecommerce plans? We all know that time is money and we have to spend it wisely. Of course, planning is critical in growing an online store,Continue Reading